Stedelijk Museum
‘THIS IS THE MUSEUM’

commercial

Client

Stedelijk Museum Amsterdam

Agency

Mevis & Van Deursen

About

Campaign for the re-opening of the Stedelijk Museum of modern art, which had been closed for 8 years. Hanne Lippard's words dictate the rhythm of these animations. The commercial was designed to have a disruptive and alienating effect when shown between regular commercials.