The Big Bank Theory

Commercial

Client

Alex Bank

Agency

Dawn /
David Snellenberg
Pepijn Rooijens

Directed by

Paul Postma

Illustration

Raoul Deleo

Composer

The Ambassadors

Editor

The Ambassadors

About

A commercial showing how the banking system generally operates. Then newcomer Alex Bank is claiming a more responsible way of banking as a response to the first signs of the 2009 global credit crisis. Through cartoon characters, illustarted by Raoul Deleo, the bad image of banks can be stressed without getting nasty.

Won a European Design Award and a Dutch Design Award.